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Wednesday, July 27, 2016

Targeting Kids Online With Advertising

Advertisers Are Now Able to Buy Programmatic Ads to Target Kids Online

Lara O'Reilly | July 27, 2016

Rubicon Project, the public ad tech company, has formed a partnership with “kid-safe” marketing platform SuperAwesome to create what they are claiming is the world’s first kid-focused programmatic advertising exchange.
The launch of “REX” means that marketers can now use Rubicon’s automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal.

(Rubicon Project website) Source:
[Click to Enlarge] Source;

<more at; related articles and links: (Rubicon Project website) and (Complying with COPPA: Frequently Asked Questions)>

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