Targeting Kids Online With Advertising

Advertisers Are Now Able to Buy Programmatic Ads to Target Kids Online

Lara O'Reilly | July 27, 2016

Rubicon Project, the public ad tech company, has formed a partnership with “kid-safe” marketing platform SuperAwesome to create what they are claiming is the world’s first kid-focused programmatic advertising exchange.
The launch of “REX” means that marketers can now use Rubicon’s automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal.

(Rubicon Project website) Source: https://rubiconproject.com/

[Click to Enlarge] Source; http://www.businessinsider.my/rubicon-project-partners-with-superawesome-for-programmatic-kids-ads-2016-7/#842cFMDKsryx5RsR.97

<more at http://www.businessinsider.my/rubicon-project-partners-with-superawesome-for-programmatic-kids-ads-2016-7/; related articles and links: https://rubiconproject.com/ (Rubicon Project website) and https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions (Complying with COPPA: Frequently Asked Questions)>