Ads Are Main Reason People Cancel Their Streaming Video Service

IBM Survey Says Ads Are the Biggest Reason People Consider Canceling Their Streaming Video Services

Anthony Ha | July 6, 2016

IBM’s Cloud Video division is releasing the results of a new survey looking at the behavior of subscribers to video-on-demand services like Netflix and Hulu.
Perhaps the most interesting answers were about how many people canceled their subscriptions and why. According to IBM, 31 percent of respondents said they’d canceled a streaming video subscription in the past, but that number was higher (40 percent) among users who identified Amazon or Hulu as their primary service.
As for the issues that people identified as “most likely” to make them cancel a subscription, 27 percent said too many ads would make them quit, just ahead of the 25 percent who pointed to cost and the 20 percent who said they’d quit if there weren’t enough shows.

Source: http://clearleap.com/wp-content/uploads/2016/06/CLP_SVOD_Report_03.pdf

Source: http://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/Nielsen-global-video-on-demand.pdf

<more at https://techcrunch.com/2016/07/06/ibm-svod-survey/; related articles and links: http://clearleap.com/wp-content/uploads/2016/06/CLP_SVOD_Report_03.pdf (Everybody Wants to Rule the Streaming world: How Advance Data & Analytics Alleviate Video Streaming Pain Points. April 2016) and http://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/Nielsen-global-video-on-demand.pdf (Video on Demand: How Worldwide Viewing habits Are Changing ion the Evolving Media Landscape. March 2016)>