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Tuesday, July 26, 2016

Macy's Department Store Tests Artificial Intelligence (AI) As A Way To Improve Sales

Macy's Tests Artificial Intelligence As a Way to Improve Sales

Los Angeles Times | July 25, 2016

Macy’s is testing a mobile tool using artificial intelligence that lets shoppers get answers customized to the store they’re in — such as where a particular brand is located or what’s in stock — that they would normally ask a sales associate face-to-face. 
The tool, which the nation's largest department store chain calls a “mobile companion,” can be accessed for now through a browser and will accept questions in 10 U.S. locations about products, services and facilities. It uses natural language and offers feedback in seconds. 


<more at; related articles and links: (Macy’s Is Testing An AI-Powered Shopping Assistant. July 25, 2016) and (Macy's Teams With IBM Watson For AI-Powered Mobile Shopping Assistant. July 20, 2016)>

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