Pivot TV Channel For Millennials Will Close Down

Millennial TV Channel Shuttered Because Millennials Don’t Watch TV on TV

Laura Bradley | August 18, 2016

It’s hard out there for an independent cable network. Cord-cutting continues to grow at a faster and faster rate, as programming and viewing options continue to expand—on both traditional networks and streaming giants like Netflix, Hulu, and Amazon. All of that means that if you’re going to start a new cable network, it better have a very strong draw. Unfortunately, those stars did not align for Pivot, Participant Media’s millennial-targeted network, which will shut down just over three years after it started.

"Another independently owned cable TV network is closing down: The 3-year-old Millennial viewer-focused Pivot." Source: http://www.mediapost.com/publications/article/282719/pivot-cable-channel-to-close.html

[Click on link for video.] Source: http://www.pivot.tv/about-pivot

<more at http://www.vanityfair.com/hollywood/2016/08/pivot-shutting-down; related articles and links: http://variety.com/2016/tv/news/participant-media-shuts-down-pivot-tv-channel-1201838889/ (Participant Media Shutting Down Its Pivot TV Channel (EXCLUSIVE). August 17, 2016) and http://www.fiercecable.com/cable/pivot-shuts-down-after-just-3-years-despite-ample-backing-and-carriage (Pivot shuts down after just 3 years despite ample backing and carriage. August 18, 2016)>