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Tuesday, February 16, 2016

Sports Illustrated VR (Virtual Reality) Swimsuit Issue

Sports Illustrated puts you inside the new Swimsuit Issue

Because the next best thing to being there is 'being there' in VR.

Jopseph Volpe | February 15, 2016

[Blogger's note: This post is about VR and how it will change publishing.]
Babes, bikinis and ... virtual reality? It's an equation that pretty much elicits a "no duh!" from anyone in the room. Which is why when I meet Chris Hercik at Time Inc. headquarters in New York, he can barely suppress his glee, and for good reason. As creative director of Sports Illustrated, Hercik's overseen every cover of the magazine, including its annual Swimsuit issue, since 2002. But this year, in addition to its big 2016 Swimsuit cover model reveal (Ronda Rousey graces one of three covers), the iconic brand is doing things differently: It's launching a suite of mobile VR experiences designed to put you on the beach for some one-on-one time with the models.


<more at; related links: (Sports Illustrated swimsuit issue will have virtual reality feature. February 16, 2016) and (Sports Illustrated’s Swimsuit Edition Straps On VR Goggles (VIDEO). February 15, 2016)>

1 comment:

  1. Virtual reality has the ability to put sports fans in the middle of the action, but it also gives them unprecedented control over how they see the game.

    Virtual reality Disney