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Wednesday, March 2, 2016

McDonald's (Sweden): Happy Meal Boxes Transform Into Virtual Reality (VR) Goggles

McDonald's Transforms Happy Meal Boxes into VR Goggles

McDonald's is dabbling in virtual reality with a Happy Meal box that turns into VR goggles.

Ian Paul | March 1, 2016

Forget about cheap plastic toys. McDonald’s is bringing virtual reality to the Happy Meal in Sweden.
During the weekends of March 5 and 12, 3,500 Happy Meal boxes sold in 14 McDonald’s locations in Sweden will transform into Google Cardboard-style virtual reality headsets, as first reported by Adweek. The headset, called Happy Goggles, is the first global trial for what could be—or at least we hope could be—a wider international release.
Happy Meal buyers take apart their boxes and re-fold parts of it into a cheap virtual reality headset. Then you slide your smartphone into the unit and away you go.



<more at; related links and articles: (McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets Happy Goggles debut in Sweden in trial run. February 29, 2016) and (In Sweden, McDonald's Happy Meals come with VR goggles
But only for a limited time. March 1, 2016)>

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