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Tuesday, March 29, 2016

Are You A Novice With Augmented Reality (AR) And Virtual Reality (VR)?

A Beginner's Field Guide To Augmented And Virtual Reality

Paul Teich | March 28, 2016

Today Facebook-owned Oculus begins consumer shipments of their Rift VR headset, in many ways marking the beginning of a wave of dedicated consumer virtual reality (VR) products. Two weeks ago TIRIAS Research critically examined the VR and augmented reality (AR) product landscape at SXSW’s VR/AR convergence track (Interactive, Film and Music festival badge holders could all attend), AR/VR Austin (held offsite during SXSW Interactive) and the Game Developer Conference (GDC). We’ll take a step back here and look at look at the dynamics of the nascent AR and VR markets.

Automobile brands once again (as they did with SL marketing) appear to be leading the pack in terms of adopting AR into their marketing arsenals... Source:

<more at; related articles and links: (Beginner's Guide to AR, VR and What's in between. April 26, 2015) and (Posts in category Augmented Reality (AR) & Virtual Reality (VR). [various dates])>

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