Blippar Augmented Reality (AR) Receives £38.6m In New Funding

Can a British tech firm turn AR into (augmented) reality? (+Video)

We've heard a lot lately about virtual reality and the promise of a 360 degree view of the world.

Rory Cellan-Jones | March 2, 2016

[Blogger's note: It is often extremely difficult to find good coverage of AR and VR technology not made in the U.S. News services tend to overlook those areas with strong favor for U.S. technology. What are U.S. readers missing as a result? This article points the way.]
[...] an announcement from a British technology firm on Wednesday signals that it is AR - augmented reality - rather than VR which may have more immediate commercial potential.
Blippar, whose technology uses smartphone cameras to overlay information on the real world, has revealed that it has received £38.6m in new funding.
The cash comes mainly from the Malaysian government's strategic investment fund, and brings the total investment in the company to more than £71.5m, making it one of the UK's best-funded tech start-ups. [...]

Source: https://blippar.com/en/

<more at http://www.bbc.com/news/technology-35706510; related links and articles: https://blippar.com/en/ (Blippar website) and https://www.youtube.com/user/blippar1 (+Video) (Blippar Channel)>