Students Make Enrollment Decisions Based On Digital Presence

Students Say Digital Presence Is Key to Enrollment Decisions

Digital presence via campus websites and social media can all majorly impact college decisions this year, say students.

Ronald Bethke | April 29, 2016

According to a new report, student survey data reinforces that higher education institutions must place greater emphasis on their digital presence, engaging students with digital communications that are most in line with their preferences in order to boost enrollment.
The report, titled “The Digital Search for Education,” was commissioned by G/O Digital and is based on the results of a 2016 survey of over 1,520 U.S. adults enrolled in either full or part-time classes. The research study was conducted to understand how learners interact with colleges and career schools prior to enrolling, and how those interactions influence their decision to communicate with, and enroll in, a particular institution.

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<more at http://www.ecampusnews.com/top-news/digital-presence-enrollment; related articles and links: http://www.godigitalmarketing.com/learn/research/the-digital-search-for-education (The Digital Search for Education. 2016) and http://www.usnews.com/news/blogs/data-mine/2015/05/14/for-profits-and-community-colleges-hit-hard-by-falling-enrollment (For-Profits and Community Colleges Hit Hard by Falling Enrollment. Four-year for-profit schools saw the largest enrollment declines both in the last year and between semesters. May 14, 2015)>