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Wednesday, June 15, 2016

Charities Using Virtual Reality (VR) To Engeder Empathy

The Empathy Machine: Three Charities Going Immersive with VR

Grace Caffyn | June 14, 2016

Virtual reality is known for letting viewers experience new places, but now it can help them experience life as another person.
Already a plaything for car brands like Honda and travel brands like Thomas Cook, the technology is now being tested by a flurry of charities in the U.K.
“When done right, it can completely transport you,” said Richard Beer, creative director at agency Don’t Panic. “You can close the gap between everyday people and the subjects they feel empathy toward.

"Watch the 360 degree virtual reality version of our TMI film." Source:

<more at; related articles and links: (A Walk Through Dementia website) and (Charities Use Virtual Reality to Draw in Donors. Technology gives galas guests an up-close look at the organizations’ work. November 27, 2015)>

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