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Wednesday, July 8, 2015

Millennials and Giving

How One Social Venture Unlocked the Code To Millennial Giving

3P Contributor | July 7, 2015

A recent study found that 87 percent of millennials gave money to a nonprofit in 2014. The “ALS Ice Bucket Challenge” campaign raised well over $100 million dollars for a single nonprofit last year, and millennials played a big part in its success. But for most nonprofits, standing out from the crowd and securing continued financial support from millennials has never been harder.

<more at; related links: and (Millennials and the Reshaping of Charity and Online Giving)>

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