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Thursday, July 23, 2015

How Does the World Understand Digital?

What 'Digital' Really Means

Karel Dorner and David Edelman | July 2015

Companies today are rushing headlong to become more digital. But what does digital really mean?

For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for others still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect. But such diverse perspectives often trip up leadership teams because they reflect a lack of alignment and common vision about where the business needs to go.

<more at; related link: (It seems that everywhere we go, CTOs and CIOs are talking about "digital," but exactly what does "digital" mean? April 23, 2014)>

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