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Friday, July 17, 2015

Beacons and Business Interaction with People

Google Proposes Open Source Beacons

Google's Eddystone protocol aims to make beacons more flexible and open, and to compete with Apple's iBeacon in what is still a nascent market.

Thomas Claburn | July 15, 2015

Google introduced an open specification for Bluetooth low energy (BLE) beacons on Tuesday in the hope that it can encourage developers, marketers, and hardware makers to adopt its technology alongside, or in lieu of, the iBeacon system offered by Apple.


<more at; related links: (“Beacon” Technology Deployed by Two Library App Makers. November 18, 2014) and; further: (Meet Google’s “Eddystone”—a flexible, open source iBeacon fighter; Google's cross-platform standard combines the best of iBeacon and The Physical Web)>

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