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Friday, July 24, 2015

"Wayback Machine" for Marketing

Crayon Wants to Be Marketing's Wayback Machine ... and Inspiration Warehouse

John Koetsier | July 15, 2015

“We spend tens of billions of dollars every year building new things,” said founder Jonah Lopin. “We learn things: what worked, what didn’t … and we lose those learnings when we redesign.”

To change that and provide a place where marketers can go check what has worked in the near and far past, Crayon is building an archive of websites, landing pages, emails, and soon apps. It’s then allowing you to track changes over time, so you can see how Salesforce, for instance, has adapted its design and messaging over the past few years...

<more at; related link: (Crayon building marketing’s Wayback Machine/inspiration warehouse!) and (Crayon Blog)>

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