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Wednesday, May 4, 2016

New York Times Digital Growth

New York Times Falls as Advertising Declines Outweigh Digital Growth

Leon Lazaroff | May 3, 2016

New York Times was falling on Tuesday as a decline in overall advertising sales outweighed the positives of a surge in digital subscriptions. 
Shares in the New York media company were dropping 3.7% to $12.40, reflecting both a sharp decline in global markets and a $14 million net loss on a 9% drop in print advertising. Total ad sales decreased 6.8% to $140 million as digital ad sales fell 1.3%. 


<more at; related articles and links: (Times Co. Reports a Loss, Tempered by Digital Growth. April 30, 2015) and (Newsonomics: The thinking (and dollars) behind The New York Times’ new digital strategy. October 15, 2015)>

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