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Wednesday, November 25, 2015

Semantic Search

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

Holly Semanchick | November 21, 2015



Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?
A lack of adjectives and factors aside, users would want those results quickly, and scrolling through muck is a waste of time.
This is where Google’s semantic search (via the 2013 Hummingbird update) comes into play. Based mostly on long-tail keyword searches, semantic search identifies how data is related to searched concepts.


Segment of the Semantic Web pertaining to Yo-Yo Ma. Source: http://blog.xo.com/
<more at http://www.business2community.com/seo/tell-me-more-tell-me-more-semantic-search-long-tail-keywords-01381168; related links: http://www.dataversity.net/a-basic-introduction-to-the-semantic-web/ (A Basic Introduction to the Semantic Web. October 15, 2015) and http://blogs.forrester.com/michele_goetz/15-10-30-semantic_technology_is_not_only_for_data_geeks (Semantic Technology Is Not Only For Data Geeks. October 30, 2015)>

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