On Growing Ebook Sales

Innovation is the Only Way to Increase Ebook Sales

If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg.

Sol Rosenberg | November 16, 2015

Deja Vu hung thickly as I read the headline. “Again?” I asked. This time, it was Publishers Weekly with “Soft E-book Sales Underscore Down HBG Results,” coming on the heels of the PW article three days ago “Declining E-book Sales Hit Home.”
That makes three of big five reporting declining ebooks sales. Is this news?

Once thought destined to reach 50% or 80% of all book buying and reading in the U.S., ebooks have stalled out on their way up to higher altitude.. the share of all new ebooks sold — both in units and dollars — has been flat at about 30% and just under 15%, respectively.

Source: http://publishingperspectives.com/2015/11/innovation-is-the-only-way-to-increase-ebook-sales/

<more at http://publishingperspectives.com/2015/11/innovation-is-the-only-way-to-increase-ebook-sales/; related links: http://fortune.com/2015/09/24/ebook-sales/ (No, e-book sales are not falling, despite what publishers say. September 24, 2015) and http://observer.com/2015/09/do-e-books-earn-more-money-at-lower-prices/ (Do E-Books Earn More Money at Lower Prices? At the very least, raising prices doesn't appear to be helping the bottom line at big publishers. September 14, 2015)>