New York Times Digital Growth

New York Times Falls as Advertising Declines Outweigh Digital Growth

Leon Lazaroff | May 3, 2016

New York Times was falling on Tuesday as a decline in overall advertising sales outweighed the positives of a surge in digital subscriptions. 
Shares in the New York media company were dropping 3.7% to $12.40, reflecting both a sharp decline in global markets and a $14 million net loss on a 9% drop in print advertising. Total ad sales decreased 6.8% to $140 million as digital ad sales fell 1.3%. 

Source: http://www.niemanlab.org/images/nytimes-digital-subscription-paywall-growth.png

<more at http://www.thestreet.com/story/13554119/1/new-york-times-beats-wall-street-estimates-on-surge-in-digital-subscribers.html; related articles and links: http://www.nytimes.com/2015/05/01/business/media/new-york-times-company-q1-earnings.html?_r=0 (Times Co. Reports a Loss, Tempered by Digital Growth. April 30, 2015) andhttp://www.niemanlab.org/2015/10/newsonomics-the-thinking-and-dollars-behind-the-new-york-times-new-digital-strategy/ (Newsonomics: The thinking (and dollars) behind The New York Times’ new digital strategy. October 15, 2015)>