Augmented Reality (AR) And The Business Case

The Business Case For Augmented Reality

Todd Chusid | December 7, 2015

When we think of augmented reality, we think of the interaction of superimposed graphics, audio, GPS data and other sensory enhancements converging within a real-world environment displayed in real time. We might associate AR with future-facing products like HoloLens or Fashion3D, which offer interesting consumer and business experiences.
But this kind of technology has not realized its full commercial potential. As scientists are busily developing AR with commercial use in mind, we hear claims that AR technology will completely change the way we see the world.

Ikea shoppers can see what furniture might look like in their homes. Source: http://www.bbc.com/news/business-28399343

<more at http://techcrunch.com/2015/12/06/the-business-case-for-augmented-reality/; related link: http://www.digi-capital.com/news/2015/04/augmentedvirtual-reality-to-hit-150-billion-disrupting-mobile-by-2020/ (Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020. April 2015) and http://www.computerweekly.com/feature/Augmented-reality-business-applications-start-to-get-real (Augmented reality business applications start to get real. May 2105)>