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Thursday, December 31, 2015

Font 'With A Message'

Clever "Common Sans" Font Has A Hidden Humanitarian Message

Margaret Rhodes | December 18, 2015

[Blogger's note: Apart from describing a "first of its kind", this article also shows that fonts are not simply "static" objects of various sizes, but can act as software in your system.]
If you type the word “refugee” using the new typeface Common Sans, something potentially confusing happens: “Refugee” immediately autocorrects to “human.”
That’s not an error. It’s the handiwork of Swedish design studio Essen International. It created the graphic bit of activism as a pro bono project for the non-profit Solvatten to make people rethink the issue. “Often this is what you read in the headlines, about refugees, and you forget that they’re humans,” says creative director Robert Holmkvist.

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