Tablets Have Hit Their Peak Ownership Level

5 Signs We've Hit Peak Tablet - and How That Affects Your Publishing Strategy

Felim McGrath | June 23, 2016

Despite tablets seeing some rapid growth in the early years of this decade, GlobalWebIndex’s research shows they are now hitting something of a ceiling. It’s certainly too early to proclaim the ‘death of the tablet’ but the excitement that greeted the launch of the first tablets, and particularly the iPad, is a faded memory. Have tablets failed to become little more than nice-to-have devices?

"It's not just the iPad — the entire tablet market is in decline." (October 29, 2015) Source: http://www.businessinsider.com/tablet-sales-down-in-addition-to-ipad-2015-10

<more at https://www.themediabriefing.com/article/5-signs-we-ve-hit-peak-tablet-and-how-that-affects-your-publishing-strategy; related articles and links: https://techcrunch.com/2016/02/01/overall-tablet-market-declined-by-as-much-as-10-percent-in-2015/ (Overall Tablet Market Declined By As Much As 10 Percent In 2015. February 1, 2015) and https://www.theguardian.com/technology/2015/feb/03/why-are-people-buying-fewer-tablets (Why are people buying fewer tablets? Research firms claim tablet shipments dipped for the first time in the last quarter of 2014. Are we falling out of love with tablets? February 3, 2015)>