China's Internet Spending On Advertisements

China Spends More on Internet Ads Than Most of the World

C. Custer | March 22, 2016

Five years ago, expenditures on internet ads accounted for less than 15 percent of China’s advertising market. Now, according to a new report from market research firm GroupM, that number has climbed to nearly 50 percent (48.7, to be exact). In other words, almost half of the money China’s advertisers plan to spend in 2016 will go online.
That level of spending puts China ahead of most of the world when it comes to internet advertising. GroupM estimates the global internet spending average to be around 31 percent, meaning China’s well ahead of the pack.

Source: http://www.chinainternetwatch.com/12616/online-advertising-market-2014/

<more at https://www.techinasia.com/china-spends-internet-ads-world; related links and articles: http://tech.sina.com.cn/i/2016-03-21/doc-ifxqnski7799591.shtml (Internet advertising this year or advertising accounted for half of China. March 21, 2016) and http://www.chinainternetwatch.com/12616/online-advertising-market-2014/ (China Top 10 Online Advertising Media in 2014. March 12, 2015)>