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Wednesday, October 21, 2015

New York Times and Google Cardboard Headsets

The New York Times Is Sending Over 1M Google Cardboard Headsets to Subscribers

Napier Lopez | October 20, 2015

The New York Times is trying something a little different to ramp up its readership: virtual reality.
The newspaper will be sending over a million Google Cardboard sets to its subscribers so they can try out its new virtual reality app – mostly print customers, but a ‘selection of Times digital subscribers’ as well.


<more at; related links: (The New York Times Launches NYT VR; Delivers Over One Million Google Cardboard Viewers. Advertising Experience Includes Virtual Reality Films From MINI, GE. October 20, 2015) and (Here's Why The New York Times Is Handing Out VR Headsets. October 20, 2015); further: (The Times Partners With Google on Virtual Reality Project. October 20, 2015)>

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