Amazon Brick and Mortar Bookstore Opens

Amazon Opening Its First Real Bookstore — at U-Village

Two decades after it started selling books online, Amazon opens a shopping center storefront with books for sale on actual shelves.

Jay Greene | November 3, 2015

Bookstore owners often think of Amazon.com as the enemy.
Now it’s becoming one of them.
At 9:30 Tuesday morning, the online retail giant will open its first-ever brick-and-mortar retail store in its 20-year life, in University Village.

Amazon Books, a brick and mortar bookstore opened by Amazon.com in Seattle's upscale University Village shopping mall on Nov. 3, 2015. Source: http://www.usatoday.com/story/experience/2015/11/02/amazon--brick-and-mortar-store-seattle-bookstore/75069496/

The store, called Amazon Books, looks a lot like bookstores that populate malls across the country. Its wood shelves are stocked with 5,000 to 6,000 titles, best-sellers as well as Amazon.com customer favorites.
Last month, the online book newsletter Shelf Awareness broke a story speculating that Amazon was developing the store in the former Blue C Sushi location.

<more at http://www.seattletimes.com/business/amazon/amazon-opens-first-bricks-and-mortar-bookstore-at-u-village/; related links: http://www.usatoday.com/story/experience/2015/11/02/amazon--brick-and-mortar-store-seattle-bookstore/75069496/ (Amazon opens a physical bookstore, but still hopes you buy online. November 3, 2015) and http://www.npr.org/sections/thetwo-way/2015/11/03/454250311/amazon-opens-a-real-bookstore-in-seattle (Amazon Opens A (Real) Bookstore In Seattle. November 3, 2015)>