The Phones That Track Our Eye Movements
Advertisers are aiming to target where we look when we use the camera on our phone
Daniel Glaser | September 27, 2015
[Blogger's note: Although this discussion of eye-tracking by advertisers is new, the topic has been around for some time, at least as far back as 2010.]
[...]Advertisers are developing ways of tracking our eye movements through the forward-facing camera on our phones. When that happens, there will be nowhere to hide: what you look at gives away what you’re really interested in. It’s even possible to predict the spot the eyes are heading to and plant a nice juicy advert there for when they arrive. This could make for a very uncomfortable browsing environment. |
| Eyephone: New Cellphone Software Tracks Users' Eye Movements for Control. May 24, 2010. Source: http://www.popsci.com/gadgets/article/2010-05/eyephone-new-cellphone-software-tracks-users-eye-movements |
<more at http://www.theguardian.com/lifeandstyle/2015/sep/27/phones-that-track-our-eye-movements; related links: http://bits.blogs.nytimes.com/2013/03/04/samsungs-new-smartphone-will-track-eyes-to-scroll-pages/ (Samsung’s New Smartphone Will Track Eyes to Scroll Pages. March 4, 2013) and http://www.bbc.com/future/story/20150521-how-the-eyes-betray-your-thoughts (How the Eyes Betray Your Thoughts. Look closer at eye movements and you can find out what’s happening inside somebody’s head. May 22, 2015)>
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