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Wednesday, September 30, 2015

Eye-Tracking from your Phone

The Phones That Track Our Eye Movements

Advertisers are aiming to target where we look when we use the camera on our phone

Daniel Glaser | September 27, 2015

[Blogger's note: Although this discussion of eye-tracking by advertisers is new, the topic has been around for some time, at least as far back as 2010.]
[...]Advertisers are developing ways of tracking our eye movements through the forward-facing camera on our phones. When that happens, there will be nowhere to hide: what you look at gives away what you’re really interested in. It’s even possible to predict the spot the eyes are heading to and plant a nice juicy advert there for when they arrive. This could make for a very uncomfortable browsing environment.

Eyephone: New Cellphone Software Tracks Users' Eye Movements for Control. May 24, 2010. Source: 

<more at; related links: (Samsung’s New Smartphone Will Track Eyes to Scroll Pages. March 4, 2013) and (How the Eyes Betray Your Thoughts. Look closer at eye movements and you can find out what’s happening inside somebody’s head. May 22, 2015)>

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