Longer Search Queries Are Becoming the Norm: What It Means for SEO
Jayson DeMers | June 8, 2015
User search queries can no longer be considered in terms of the basic keywords and keyword phrases that comprise them. In the early days of SEO, many people relied on short phrases to find what they were looking for, but the way people use search engines is changing. People are relying on longer queries to find what they're looking for, and this increasing trend demands action on the part of search marketers everywhere.
...First, a fundamental change in how Google interprets user queries has driven the change in user behavior.
<more at http://searchenginewatch.com/sew/opinion/2411478/longer-search-queries-are-becoming-the-norm-what-it-means-for-seo>
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