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Tuesday, April 5, 2016

The Newspaper Advertising Exodus

Can Newspapers Do Anything to Stop the Advertising Exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad business

Roy Greenslade | April 3, 2016

In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.

Why B2B Marketers Shouldn’t Be Concerned About Mobile Ad Blocking. Source:

<more at; related links and articles: (Ad-blocking and fraud pose big questions for online advertising. Threat of consumers taking to adblocking in huge numbers has become a preoccupation for publishers, ad agencies and advertisers. January 3, 2016) and (More than 9 million Britons now use adblockers. Latest Internet Advertising Bureau figures show 22% of web users over 18 years old use software to strip ads from digital content. March 1, 2016)>

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