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Tuesday, April 19, 2016

The Internet Of Clothes

Coming Soon: The Internet of Clothes

Joon Ian Wong | April 18. 2016

The internet of clothes might soon be a reality, if a deal announced today (Apr. 18) between Avery Dennison, a major manufacturer of apparel and footwear care-labels, and Evrythng, a London internet of things startup, succeeds. The partnership will result in 10 billion items of clothing getting connected to the internet, the companies say.
Avery Dennison will attach special labels, sometimes including sensors, to clothes when they’re manufactured. The firm counts Nike, Under Armor, Hugo Boss, and others among its clients. These labels function as unique identifiers for each piece of clothing, and the data is stored in a platform developed by Evrythng.

"Internet of Clothes." Source:

<more at; related articles and links: (Lifestyle brands are acquiring their way to becoming tech companies. February 5, 2015) and (Evrythng website) >

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