Women In The Lead For Mobile Browsing (UK)

Women Take the Lion's Share of UK Mobile Internet Browsing Time

Mark Jones | June 2, 2016

A new study by online audience measurement group UKOM, based on ComScore data, has found that women in the UK tip the scales for smartphone internet time, taking a 52% share.
The study on 75,000 users over the most popular websites found the female population to spend the majority of their internet time - 49% - on smartphones. That figure climbs to 59% when focusing only on the millennial generation, between 18 - 24 years old.

Source: http://www.criteo.com/media/3727/criteo-state-of-mobile-commerce-q4-2015-uk.pdf

<more at http://performancein.com/news/2016/06/02/women-take-lions-share-uk-mobile-internet-browsing-time/; related articles and links: http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr15/ (The Communications Market 2015 (August). This is Ofcom’s twelfth annual Communications Market report. This supports Ofcom’s regulatory goal to research markets and to remain at the forefront of technological understanding.) and http://www.criteo.com/media/3727/criteo-state-of-mobile-commerce-q4-2015-uk.pdf (Criteo: State of Mobile Commerce Q4 Highlights. 2016)>