Mixed Reality -- Not Augmented Reality (AR) Or Virtual Reality (VR)

Not Augmented, Not Virtual – It’s Mixed Reality That Changes the Game (+Video)

www.tnooz.com | June 1, 2016

Blippar is one of the well-funded augmented reality software providers to have targeted the travel industry in 2016.
The company raised $54 million in a Series D round in March this year, just 12 months after bringing in $45 million with a C-round.
Investors like it, clearly.
Unless you’ve had your head under a rock for the last six months, augmented reality seems to have captured the attention of a number of brands this year as The Next Big Thing.

"Optical systems engineer Eric Browy looks through a photonics verification test rig in Magic Leap’s optics lab." Source: http://www.wired.com/2016/04/magic-leap-vr/

<more at https://www.tnooz.com/article/not-augmented-not-virtual-its-mixed-reality-that-changes-the-game/; related articles and links: http://www.wired.com/2016/04/magic-leap-vr/ (+Video) (The Untold Story of Magic Leap, the World’s Most Secretive Startup: Hyper Vision. The world’s hottest startup isn’t located in Silicon Valley—it’s in suburban Florida. KEVIN KELLY explores what Magic Leap’s mind-bending technology tells us about the future of virtual reality. April 2016) and https://www.thefoundry.co.uk/solutions/virtual-reality/vr-ar-mr-sorry-im-confused/ (VR? AR? MR? Sorry, I’m confused. Since the beginning of time, most new and emerging technology has nurtured an unhealthy attachment to acronyms, and virtual reality is no different. To help you get your head around the jargon du jour, we’ve pulled together this handy guide to what all these acronyms actually mean, and why they are not the same thing.)>