Retail And Augmented Reality

The Future of Retail Lies in Augmented Reality

Andrei Klubnikin | December 30, 2015

By 2020, augmented and virtual reality market will be worth $ 150 billion. Google, Microsoft and Facebook have already made large investments in AR solutions; still, some experts fail to predict where the market is actually going. There are several industries that will benefit from AR applications, including healthcare, tourism and entertainment. However, it is retailers who’ll be the first to hit the AR jackpot.
Augmented Reality is the integration of graphic content into live videos or user environment. AR apps for smartphones and tablets analyze web camera or GPS data to provide users with relevant content.

VIDEOS: Augmented Reality for retail has arrived – 5 AR retail trends for 2014. Source: http://www.marxentlabs.com/augmented-reality-examples-for-retail-in-2014/

<more at http://tech.co/future-retail-lies-augmented-reality-2015-12; related links: http://tech.co/5-augmented-reality-industries-2015-12 (These 5 Industries Will Benefit From Augmented Reality. December 16, 2015) and http://zugara.com/augmented-reality-2-0-will-transform-retail-2 (Augmented Reality 2.0 Will Transform Retail. September 3, 2014)>