Search Box

Thursday, December 10, 2015

How Magazines Will Change

Next Generation Magazines: Customized, Personalized and Interactive

Howie Fenton | December 3, 2015

[...]Custom content in magazines or variable data printing (VDP) has been around for long time. The most popular use of VDP is to create sales and marketing pieces that are more personalized and relevant to engage customers better. The magazine publishing industry has been testing customize content since 2007 when Wired Magazine created customized covers.
But it wasn’t until 2009 when testing became more serious. Using electrophotographic or toner based presses, companies printed short runs for trade shows and begin customizing publications. The first big test was in 2009 when Time tested an entirely personalized magazine called, “Mine: My Magazine, My Way”. [...]


<more at; related links: (Why Digital Publishing Will Save the Future of the Publishing Industry. October 19, 2015) and (Advanced Tablet Apps. The next generation of magazine tablet apps has arrived.  >

No comments:

Post a Comment