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Wednesday, December 2, 2015

How Google Will Improve Searching

The 4 Things Google Believes Are Key to the Future of Search

Chris O'Brien | November 30, 2015

Before talking about the future of search, one of Google’s top researchers wants you to understand just how dramatically search has changed in the past two years.
Speaking at the Futurapolis conference in Toulouse, Behshad Behzadi, director of search innovation at Google’s Zurich lab, pointed out that the majority of searches now happen on mobile devices.

Four aspects for rapid change:

  1. voice search – linked to natural language
  2. use of context to get better results
  3. location based searches especially for mobile
  4. personal information and many supportive features.

<more at; related links: (Futurapolis Conference, November 27-28, 2015) and (Future of search as seen by Google. December 1, 2015)>

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