Now May Not Be the Time to Pursue Augmented Reality, Some Say of Oculus Rift

Oculus Not Too Keen to Pursue Augmented Reality

Amber | August 17, 2015

The present growth in virtual reality can be attributed to the development of the Oculus Rift. Oculus has been a forerunner in the virtual reality space. However, the company hasn’t showed any interest in augmented reality, irrespective of the fact that they are almost similar in their potential applications.

Source: http://federico-mammano.github.io/Looking-Through-Oculus-Rift/

According to Brendan Iribe, the CEO of Oculus, augmented reality hasn’t become so advanced yet that it can match what the company can do with VR. Oculus doesn’t even think that this will be possible for a long time. Iribe even said that AR technology is not compelling enough that consumers would want more of it.

<more at http://www.augmentedrealitytrends.com/augmented-reality/oculus.html; related links: http://www.augmentedrealitytrends.com/augmented-reality/niantic-labs.html (Niantic Labs Drifts Away from Google. August 14, 2015) and http://federico-mammano.github.io/Looking-Through-Oculus-Rift/ (Looking Through the Oculus Rift - Augmented Reality, Virtual Reality and Gesture Interaction. DIY, examples and code about how to convert the Oculus Rift into VR/AR smart glasses0>