Millennials and Giving

How One Social Venture Unlocked the Code To Millennial Giving

3P Contributor | July 7, 2015

A recent study found that 87 percent of millennials gave money to a nonprofit in 2014. The “ALS Ice Bucket Challenge” campaign raised well over $100 million dollars for a single nonprofit last year, and millennials played a big part in its success. But for most nonprofits, standing out from the crowd and securing continued financial support from millennials has never been harder.

<more at http://www.triplepundit.com/2015/07/one-social-venture-unlocked-code-millennial-giving/; related links: http://www.wsj.com/articles/talking-philanthropy-with-millennials-1411132805 and http://nonprofitquarterly.org/2014/10/20/millennials-and-the-reshaping-of-charity-and-online-giving/ (Millennials and the Reshaping of Charity and Online Giving)>